FEATURED PRESS
CHICAGO HISTORY MUSEUM
A sampling of the successful press campaigns and coverage I've garnered for the Museum as head of public relations.
DIGITAL STRATEGY
HEADSPACE
Headspace is a mindfulness app with an easy-to-use interface that takes the seriousness and intimidation out of meditation. This digital strategy was created during my MBA program. The goal is to enhance the brand awareness and create differentiation to position the app to rival its largest competitor Calm.
SOCIAL MEDIA
CHICAGO HISTORY MUSEUM
As part of my role as head of public relations, I also oversee and video strategy for the Chicago History Museum. I lead a small but mighty team that focuses on developing platform first creative to bring the Museums’ brand messaging to life on social media. We create innovative video, as well as creative direction for influencer collaborations. Working across our marketing team’s mission, my team collaborates on brand, development, and earned projects. Here’s an brief overview of some of the work I've produced and collaborated on.
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Video Marketing
CHICAGO HISTORY MUSEUM
Back Home: Polish Chicago campaign. Told through the lens of Chicago’s Polish communities, this exhibition showed the journeys immigrants have taken to get to the city of Chicago, the ways they have established themselves in its neighborhoods, and the duality of feeling a deep connection to two places at once. We produced a short form video, to be distribued across channels, with artists featured in the exhibition and what “journeys” are represented in their art.
PRESS: NBC, BLOCK CLUB CHICAGO, FORBES, WGN, SMITHSONIAN MAGAZINE, CBS